Great thread !! I’m happy to share about it because i really love logo creation !!
I first want to apologize for my english I’m hoping that people will understand me.
For me, the qualities that a logo must possess are : simplicity, longevity and accuracy.
Why? Because in my opinion, a simple and original logo will be easily recognizable and will go through time without losing it’s power and efficiency !!
One easy example that i like : NIKE
Simple, dynamic and versatile… this logo is used in multiple ways (publicity, clothes, running shoes and more) and always looks great ! This logo was created in 1971 and the «swoosh» is still the same and can be used with the name «NIKE» or without it and people will not make the difference… the symbol is anchored in their mind !!!
That said, there’s many great logo in the world and i want to share some that i think that are awesome by their creativity, originality and simplicity. Working with negative space and main letter (like MOSLEEP in my examples) is interesting and give a clever and unique style to the logo !! Here’s some kind of logos that i like much !!
For me the best logo in the world… i’m not very original and i assume it… it’s the «Apple» logo.
Why ? Because he’s simple, fresh, strong, bold, minimalist,… I would like to be the one who create this logo it will be for another time.
And you will surely remember the wonderful tweak of the logo in memory of Steve Jobs !!
Okay… i’m done let’s return to work and try to create some awesome logos !!!
Opaq Media Design