The average I spend on stock music annually is actually closer to $3,000 (most, but not all, purchased here).
Think of how many media professionals out there are in your exact same boat…must be hundreds of thousands of them with the ability to spend $3000 a year on sync licenses from their clients budgets.
I continue to purchase sync licenses from the AJ marketplace instead of joining Elements because it is my opinion that this is the most author-friendly method of buying music.
You seem to be one the more compassionate buyers out there who truly understands the plight of music producers. The reality is that “increased profitability” always takes precedent and most people and businesses will not think this way. It’s just a matter of time before the $3K a year sync license “spender” takes advantage of the $200 a year subscription option and the end result will be $2800 less spent on music licenses. Let’s not forget how they are rewarded with UNLIMITED DOWNLOADS and do not have to report to the author intended end usage of the “license”.
Remember how I talked about “voluntary charity” from media producers. We truly are in that kind of era. It’s not the fault of companies who dreamed up these models. They really never forced anyone to participate. The offer was “Hey musicians, photographers, graphic designers, stock videographers, etc…do you want to “sell” your media in a new model that is about 90 to 95% cheaper than the current pricing model?”
And the fact of the matter is that media creators are lining up to say “Yes! I’ll take that deal!”
No creative media producer, musician, composer, photographer, video editor, videographer, graphic designer, any stock media producer wants to diminish their business and revenue, but the sad part is that they voluntarily do exactly that by agreeing to participate in a subscription model where they know going in, that they are selling out for an extremely low price point.