Themes and site speed

I love speed. In 8 years, I’m probably one of the most speed aware individuals that I’ve ever met. Having said that, it’s definitely NOT about me! What I find interesting is how others perceive speed as well. So, here’s a few points-to-ponder and think about ~ not just for the buyers, but especially for theme author’s as well.

A few thoughts…

First, there’s many great articles that talk about actual speed vs perceived speed of a site. Instead of going into detail, let me just point out a few of the best articles I’ve found:

The best line that I’d love every theme author to read is in that last article where Brian says:

Just by having the spinner there it immediately gives us a feeling that there is a delay. This is not what we want visitors to feel.

Remember that your theme’s load time is NOT just about a green :smile: (or yellow :confused: or red :frowning2:) number in Pingdom. Perception matters INFINITELY MORE than the little color coded grade that you’re seeing Pingdom give your theme. :thumbsup:

Here’s a few tools that are guaranteed to DRAMATICALLY INCREASE your perceived load times: (hint: both of these could be bundled into anyone’s theme! hint hint hint)

I’d love to see ALL (yes, all) of the theme authors implement these two solutions. However, remember that WordPress core has indeed implemented some great prefetching options.

Lastly, stop focusing on that color grade. Seriously! While that cute little color coded grade you see might be important to y-o-u, the savvy buyers are highly educated and know that it’s the round trips (“REQUESTS”) that actually make an actual & real difference.

Those savvy buyers will become your biggest fan! Not because of some letter or color grade, but because those affiliates, influencers, Facebook Group Owners, multiple license buyers, and Agencies actually KNOW exactly what is making the themes load fast! :nerd:

If you’re not using it, REMOVE it:

  • Emoji script
  • Gravatars
  • …and more!

Want a plugin to help with that as well? OK! Here 'ya go:

Best of luck to all the entries! Especially my longtime favorites from @WPExplorer and @UX-themes :thumbsup:

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Going to move this thread to it’s own space because it deserves its own conversation :smiley: Feel free to edit the post title if you like.