The Good, The Bad and The Ugly about Elements

Let me start by saying, I’m a customer for +11 years and bought over 460 items (mostly Themes) so I am not new nor a hater but I thought it would be useful to share my experience with Elements from my perspective.

The Good: I adore this concept and the offer itself. The photo Twenty20 was a really good add-on Thumbs up!!

The Bad: Being turned down for any kind of support is annoying. It should be only be non availble when it’s part of the instructions. I am never getting in touch with authors to learn how to install the theme/plugin but simply asking why it’s not working out of the box and I am instantly turned down. On the initial response it’s I don’t see your license and when I show them my license from Elements then it’s even worst some simply don’t respond back.

The Ugly: Seems like the only authors willing to put their WordPress Themes/plugins and video templates on Elements are either stuff that is really old and/or not popular and/or not supporting the latest technology. Since there’s no way you can get in touch with the author, if you try to share a comment about your experience (saying it’s not working properly) within the theme comments section then it’s automatically flagged and will no longer show up for other potential buyers. So in my case I have taken a license on many things on Envato Elements that I will never use just because it’s not working as planned (I am not a newbie). At the end of the day the author is getting money he shouldn’t get and on my end I have wasted time trying to install a crappy theme or plugin.

So I don’t know if anything make sense to you guys but that’s really my 2 cents. On one side we have the WOW Envato Element Rocks but on the other hand we have many Theme/Plugin that sucks.

At the end of the day, most of the time, I end up buying a new theme on ThemeForest instead of using from my annual subscription and it’s just bad.

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Agree so much man! I agree man, it’s so frustrating to have to uninstall a crappy theme that you just installed and thought everything would work properly, at least for the basic parts of the website, but then it does not. I’m not trashing no one here in Envato, but I have really had many, many times that I have to uninstall themes that just don’t work like they are supposed to. Really a bummer. But the lack of support is the worst part. I’m probably dropping my membership soon.

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You can always contact author via profile page. Every item on any Envato Market pass the manual review process. It can’t be it’s not working, just a bad setup or software issues.
Personally because of that i have a problems explaing to buyers, that no one is here to cheat you, stole your money etc… Most of us live from our items, it’s not in our interest that something is not working as it should. I provide support to my buyers anytime as long as they ask.

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You can always contact author via profile page. Every item on any Envato Market pass the manual review process. It can’t be it’s not working, just a bad setup or software issues.

I have done that many times and the first question is,what is your license number. When you respond that you are using Element and provide a proof of a valid subscription, they simply show you the terms of envato which doesn’t include support. When you say that it’s just a bad setup is not a valid claim. Envato cannot test as deep as someone who use it with a huge crowd. I have installed hundreds of themes and scripts from Envato in the past 10 years - Trust me I know when it’s working and when not. Also it’s not about a compatibility issue of other plugins. I am just stating that in general the Themes and plugins are usually the ones that don’t sell well and/or have poor ratings, please check yourself.

Personally because of that i have a problems explaing to buyers, that no one is here to cheat you, stole your money etc… Most of us live from our items, it’s not in our interest that something is not working as it should. I provide support to my buyers anytime as long as they ask.

Everyone is unique in the way they do the after sale support and you actually treat your customer well others simply ask to buy support and will flag any question/comment under the item.

I just renewed my yearly subscription. It’s not that I don’t like the concept - It’s just a fact that plugins and themes are lower quality in general and basic support is missing.

With respect there are a number of the best authors on envato who publish via elements. Authors in particular like:


but also



Are all outstandingly good

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I cannot agree more that many authors are great. There’s a reason why I did renew my subscription my point is, many lower end themes (sales or review) will end up there. You simply need to check them one by one and see how much they sell for and how many stars they have. You will quickly come to the same conclusion. There again, many themes are fantastic here… I am talking about the average and also on the WordPress plugins other than Elementor related ones, you won’t see tons that are premium.

The title is The Good, The Bad and The Ugly and there’s definitively more good than ugly but there’s room for improvements and it’s with constructive comments that companies evolve.

Maybe it would be great to make sure a product has a minimum of X stars (satisfaction) or X number or updated at least within the past 12 months in order to be there. That would be my 2 cents :wink:

Hi, I’m also an Element author, I can share a few things with you

Elements are not the promised land of WordPress Theme

  1. Revenue: Element proceeds really can’t compare to ThemeForest. It’s almost just enough for your coffee :)). If you push themes to Elements, you could lose a large client base, because they only need to spend less money and can always download the latest version of the theme.

  2. Traffic: If your theme is present on Element, it means your demo will not be allowed to contain any link to ThemeForest. This will prevent guests from being able to purchase your theme on Themeforest. If a customer wants to buy, they will have to search for it on Google and can either download it for free or buy it for less than at a pirated site. Views on Element does not mean View on Themeforest. So pushing good theme to Element so that sentence view about Themeforset is really not feasible. Just push some normal themes up there so that customers know that Author only.

  3. Support: The theme download on Element will not be supported. That is a disadvantage for both the customer and the Author. Personally, I want customers to be supported.

  4. You get what you pay for: You spend $20 and can download hundreds of themes. Meanwhile, on ThemeForest, you will have to spend $60 to buy a theme.

It’s my personal opinion, you shouldn’t expect a “Best Theme” on Element :slight_smile:

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@thembay I agree with you all the way. It’s a shame because themes deserves more than a coffee. @Envato may re-analyze the business model so it doesn’t look like the music industry where unoriginal songs are market now (just because there’s no money to be made there anymore) :wink:

Offering WordPress themes on Elements is a big mistake IMHO. Of course that customers want to have a lot of stuff for a little money, but it only further devalues something which is already devalued (instead of prices of WP themes to go incrementally up as their complexity goes up, they just went WAY down in recent years), and as been pointed out, WP themes without updates and support are pretty much worthless. It only leads to a bad experience for customers and I just don’t see how this can be any good for general WP community as well as WP theme authors in the long-term. Of course that many authors will treat it as some sort of junkyard for their old or not so successful themes, so they can at least earn few buck for the coffee from them.

But the thing is that there are some quality control issues on the ThemeForest as well when it comes to WP themes (lots of outdated items which absolutely should not be sold), so Envato should step up their WP game in general to make life better for both buyers and authors of WP themes.

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You are so right!!