ISRC codes should use the original “Poetic Title” and not the bogus keyword titles here like upbeat pop inspired hip hop motivation
This is just my opinion, but I find it easier to recall and recognize poetic titles as opposed to KEYWORDY titles when releasing to digital streaming services for personal listening.
ISRC codes really do not impact the work we do here on AJ from my perspective. IRSC codes do not lead to PRO royalties, but they do lead to royalties paid by spotify and apple music, etc - and also digital and streaming radio like pandora and music choice.
If anyone believes ISRC codes help increase PRO royalties, I’d be interested in learning about that. I am just not seeing it translate to the PRO statements. CD baby, TUNECORE, Distro Kid etc, will generate ISRC codes for our tracks if we chose to release consumer albums through those services. The ISRC code is the code used to match stream counts to the code and title of the track. We seem to earn around 0.0001 to 0.0004 cents per stream from what I’ve seen.
If you make a Broadcast TV placement with a generic title you can always create a “also known as” title to the original registered “poetic title” or just register the keywordy title too to be safe.
Yep, Envato really messed this up years ago by designing a search engine that only favors title. Another example of how we all told them how this was going to be a night mare but they simply said “we don’t give a sheet what you guys think”. Kind of like the banner ad and $5 tracks and rampant self buying and cheating from numerous popular files authors.