Again I got another soft rejection email. This is the 4th rejection. But the strange situation is that the 3rd email is the same with the 4th email message. Why? I did all the typo and so on and I changed the fonts for all the demos.
This is their message that I go on the last rejection.
Sorry but your theme still does not meet the minimum quality requirements to be accepted into the WordPress category. Please concentrate on improving typography, layout, and general styling as these are key factors in gaining approval into the marketplace.
There is the demo link
Also I notice that from 29 January until now there are few wordpress themes accepted (1-3 wordpress themes per day and they are from blog category). From the middle of January there are no multi-purpose theme accepted. WHY?
What to improve? or shall I put on another marketplace?
all his work still has serious problems with typography, and if not solved is very difficult to be accepted. TF constantly rises their design standards and it is necessary to adapt that.
typographical solve problems first.
also the white spacing problems
For now it is something we should focus working.
white space problems? the padding is 70px. Shall I increase?
The typography is not that bad - there are some inconsistency in line height, hierarchy and not a fan of the lora italics but it is not massive.
There are some inconsistent styling e.g.
http://cheapthemesforwp.com/themes/sefario/demos/default/about-us-2-2/ Like Craftsmen has too much padding top/bottom
http://cheapthemesforwp.com/themes/sefario/demos/default/about-us-4/ margins top/bottom of sections jump about and look squashed in places
http://cheapthemesforwp.com/themes/sefario/demos/default/about-us-3/ hiring form does not work and would be better given more horizontal space
(haven’t got time to go through all pages but there are probably a few more)
By far and away your biggest challenge is that you are in a space which is quite saturated and where you are up against some of the biggest and the best on TF e.g. Avada, Foundry, Enfold etc.
Personally I don’t see a lot wrong with yours (attention to detail could do with some work in places) but at the same time I don’t see anything that makes it really stand out.
Right now it feels like all demos are much of the same kind of elements in a different order with a few switches on colours but they don’t stand out as unique variations.
Right now it is ‘ok’ - there is nothing drastically wrong and it is a good place to work from. If you created more distinct demos with purpose (look at the big sellers and what they do) then this will force you to think more about layouts and styling which will in turn answer the reviewers issues whilst improving the file overall and increasing versatility etc.