I also don’t quite understand the authors who sell songs for 5 for the basic license, of which the licenses above do not lower prices at all, after all, the potential buyer with a smaller budget (because in such you aim by cutting the visible price up to 5, client will buy the cheapest license and he will just not worry that their project may violate agreement conditions, after all, who will check, control such person later? )
I understand if the price of all licenses would change, or even the first 3 licenses for a fixed percentage, but only one, the cheapest visible, you just ask for breaking license rules of the potential buyer who will prefer to buy a cheapest license for 6x lower price than any higher license.
I use a translator but I hope that what I wrote is understandable
I tried lowering my all-time bestselling track to $5 for a month and it didn’t sell. I wanted to see if something magical would happen. It didn’t. I haven’t tried the same experiment on a fresh upload and I don’t really want to. As I sell so few tracks, a $5 price would not work in my favor. If price dumping is the future, I won’t have any part of it. If I wanted to work for free, there are other Creative Commons platforms that I can return to.
There is a tendency to think “well gee everyone is doing it so it must be working” well I have some observations:
No one has ever claimed that they make more money by dumping down into the $5 to $12 range
Many have stated that their revenue did move up because they set HIGHER prices. I include myself as one who made that claim…see my stats above again…
I have NEVER succeeded at increasing revenue when I have lowered prices to say $12 to $20.
People buy what they need and what is presented to them in a keyword search. If you are not presented, you do not sell. It’s that simple. Envato has total control over the algorithms and they can consciously decide which authors and which tracks get presented to buyers with greater frequency.
Envato’s dead silence about the issue of rewarding “REVENUE” as opposed to units sold speaks volumes. They secretly want to move units sold and can care less about price. Why? because they keep ringing up author fees and seller fees no matter what we charge. All you $5 folks desperately chasing after the popular files board are falling right into the Lions Jaws on this issue!
In the end, people buy what they see…if your music tracks are not getting presented in search, you are out of luck. Envato decides which tracks and which authors get presented with greater frequency because they can program the algorithms as they see fit.
This weeks experiment/ Sale for ONE $12 track has yielded 3 sales of that tune…I am not impressed because I have only earned around $20 and the tune would have earned more had it just sold once at $39. Did the customers buy it because of price? I don’t know…Is Envato presenting it more because it has a lower price? …hmmm…probably…because I think they are motivated to move units (sell more volume) over selling at higher prices.
This is my opinion and I would love to hear others if they have one. Envato is not really an ally when it comes to price. That is for sure.
Graham, That is awesome! Congrats and it would be great to see more share their sales data.
But I just looked at my statement again…My $12 tune has actually sold 5 times since Feb 11. I think I dumped down the price on Sunday the 9th of Feb…So the experiemnt is getting more interesting. Should I keep the price at $12 and ride out more units sold?
We do have tough decisions to make sometimes. So I had 2 sales last week, and 3 this week at $12.
Thank you for the information that is not very interesting to us (at a reduced price).
Promoted first high prices, every day, and then you change one’s shoes and low price".
It is very strange that you told us all last year 2019 (you were buzzing all our ears, everyday) that everything is sold at good and high prices ($49) and then change your boots and prove the opposite. Decide on your own decision!
CMA - I did do very well at $49 post ADP up until elements launched, but then it became clear to me that Envato is not interested in presenting tracks for $49. Also, Elements came on market which equaled 90% devaluation (For $16.50 download 10,000 tracks in a month if you want). It also became clear that the fewer units one sells and the higher the price, the less the search algorithm likes you, therefore you slowly become invisible. I think you may have offered that opinion. So I settled in at $39 and that seems to be working. I’d really like to be at $49 and I may give that a shot. I always have a monthly revenue goal here and that is my focus - revenue, not units sold.
@SteelSound
Your “re-shoe” for me also does not make sense. At first you actively posted and promoted good prices ($39-$49) (every day for a year) and now recommend for $5. Strange for me. And your position is very incomprehensible.
This is huge. Really discouraging as an author. I bring 60-70% of my traffic from my YouTube channel and it sucks to think that they get flashed with a banner ad for elements every time.
