Need your feedback regarding a WordPress Theme

Hello everyone. We have been developing a WordPress theme for ThemeForest for over a year. After receiving 4 soft rejects our theme was pushed back to a hard reject. After each reject we reworked the theme, styles, and other elements according to the provided comments of the reviewer. Our PSD, Sketch, and HTML mockups of the same 2 designs were approved earlier and we worked tirelessly to bring everything to a pixel-perfect adaptation according to these mockups.

It appears like the comments were related to design and visual correlation of the elements.

Here are the reviewer’s comments:

Regretfully, we are unable to continue with the review of the theme, made changes are pretty minimal and the issues are not being addressed completely.

We are asking for the significant amount of improvements and a complete theme testing before you resubmit again. Going over all previous notes is highly recommended.

The rejection of your theme submission was based in whole upon the following reasons:

  • Visual hierarchy and aesthetics.
  • Typography.
  • Forms and buttons.
  • More attention to details.
  • Better design consistency.
  • An overall spacing.
  • Color contrast and schemes.

Here are some resources for you:

Your feedback and advice would be highly appreciated.

Here are the links to the demo sites:
items landing:
1st design:
2nd design:

I faced same issues. :disappointed_relieved: