Need your advice on how to improve a template

Hi there,

I’ve got the 2nd soft-rejection on my template https://jolie-flowers.themelabs.co.uk/. Could you please help me to understand what exactly should I fix? The comments from the reviewer are:

  1. SPACING AND ALIGNMENT: There are spacing and alignment issues in this item. Please make sure that all elements are aligned properly and spacing is consistent from section to section.

  2. COLOR PALETTE: The chosen color palette requires additional work.
    There are a few areas where color usage doesn’t make sense (hovers, menu, etc)

  3. LOW CONTRAST: Please increase the visual contrast of the following elements, which will drastically improve legibility and readability. Ref: https://www.nngroup.com/articles/low-contrast/

All your valuable comments are welcome! Thanks!

I like flowers! Whist your template has a nice look overall, some parts are quite dated such as the footer. I agree with the reviewer; you need brighter colours and more contrast. A flower site is supposed to be fresh, vibrant and exciting - that’s why people buy flowers, to brighten up their surroundings.

Here are some florest websites I found with a quick search. Bold and easy to read.

https://bloomingaffairs.com/new-york-florist-flower-delivery/

https://www.waitroseflorist.com/

http://www.simplyflowerstoronto.com/

https://www.behance.net/gallery/53269789/Camellia

Good Luck

1 Like

Thanks @goofydadog for your feedback!
By the way, do you see any alignment or inconsistent spacing issues?