Item Page SEO article and Q&A with our SEO specialists

I think we authors could work on SEO for ages, but as long as that aggressive Elements banner at the top of all our pages is stealing customers away from us there’s no point IMHO… Eventually we’re just driving extra traffic to elements. Is that banner here to stay forever?


Hi, thank you for this article! Three question please:

  1. Does it make sense to advertise my other products inside the item description?
  2. If I want to promote my items in the description what links are better to use - referral or direct, text or banner?
  3. How many items is optimal for promotion inside the item description?


Can some one post a tutorial on how to track the sales from external resources with Google Analitycs?
If I pay a blog to promote my item I need to know how much sales the blog is generating, I’m not referring to referral earnings only but to any sale generate by the link in the blog.

Thank you!

Hey FD-Design,

1.There isn’t a definitive yes/no answer to this I’m afraid. I would promote your other items where it makes sense; is the item you want to promote related to the one the customer is currently viewing? Would it be an item for them to naturally consider in addition to the current one?

Providing a link to another item does increase its discoverability, but one should ensure correct anchor text etc when doing so (see Q2)

2.I’m not an expert in UX and so have no input on whether you should use a banner or text; they both work in the same way from an SEO perspective, provided they are used correctly.

With text links, the anchor is taken care of for you; whatever you use as “the link” will be the anchor text, ie, the thing that Google etc consider as your target term. This should be relatively detailed. For example, using background music as your anchor text would mean you wanted the target page to be a provider of that, but that term is so broad and competitive you likely won’t see any organic results. Using something like saxophone office party music would be more descriptive and target your niche more accurately.

If you’re planning on using an image, then ensure you are using alt tags correctly.

3.There is no optimal amount, but keep in mind that any images or links are not considered part of your content; flooding a description with links to other items will see your organic performance drop as a result of spamming the user with links and keyword stuffing. Also keep in mind how many times you would be expecting the user to click on a link, then back to get to the first item, rinse and repeat.


Hey MartijndeBont!

I’m afraid I don’t have much insight in to the Elements banner on markets. I’ll reach out to someone who I think may be able to help you, but I’m happy to help with any SEO questions you may have in the meantime.

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A quick moderator note on the scope of this Q&A thread: our SEO team primarily handles the visibility of Envato Market pages to external search engines like Google, and they’re here to help you get the best performance from your item pages. Please keep this thread on topic, and make sure you have asked your SEO questions while we have the specialists available - they’ll be running this Q&A until next Monday (August 19).

On the duplicate keyword front, our Author Integrity team has been reaching out directly to affected authors, and we’ll be using email, forum posts and author dashboards to communicate policy changes around keyword stuffing and item naming. The initial phase of this project has focused on ThemeForest, with AudioJungle changes following close behind. There will be more formal announcements about both of those phases soon, in a separate thread.


3 posts were split to a new topic: Side discussions moved from SEO Q&A thread

Hey, everybody!

I have a question for the SEO team. (That’s probably the question for mcncl )

Why do the /user/ and /item/ pages have several tags for the ‘H1’ header?

Does this make sense in secret?

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If Envato want to increse traffic via authors items pages with SEO — not bad to take a step towards the community and remove the banner with Elements from items pages with the condition (if user come via Google to item page or via Affiliate link).

it makes no sense to do any SEO if Elements Offer ($33 for gazilion downloads) - will always be cooler than any offer from the market.



Thanks for sharing this article. :heart:

Thanks for article. I have several questions:

  1. How better to track all this traffic from Google. Any Google Analytics tips?
  2. Any plans to add Google Search Console in authors arsenal?
  3. Two examples:
    If I search my item by title, I will get standard Envato message in description almost every time.

    But not with every item.

    And this search result has more space for description. But the first example has price.
    What is the difference? And why it’s happening this way.

Hi Toyda,
Thank you for your question.

Two responses, first the shorter one:
There really shouldn’t be more than one h1 tag per page. Even if more than one were permissible, they shouldn’t be on template boilerplate (e.g. “Featured Item” on he /user/ page).
We will look into this for both /user/ and /item/ pages.

Now the longer one:
In our view and from an SEO perspective, there are not a lot of reasons in favor of multiple h1 tags in a single page.
An h1 is your main page heading. You having multiple h1’s on the same page is equivalent to you saying your page is about more than one thing. This in turn contradicts the SEO best practice of building your page around a single topic.
Therefore, per page, there should only be a single h1, but you can use as many h2/h3/hx as you see fit (and as long as they are the heading of a page section that is worthy of having a heading in the first place).
We will also look into the possibility of h1’s on /item/ pages being injected via author provided item descriptions. Should this be the case, we will have to address this issue as well.


Thank you for the answer!
Thank you for dealing with these mistakes.
It would be nice to manage the h1 tag on the /user/ page
On the /item/ page, we can already manage the h1 tag by changing the item name. I think we should add a file type (at least on videohive). For example:
itemname | After Effects Project File
itemname | Motion Graphics
itemname | Premiere Pro Templates
But maybe it would be wrong on the part of SEO.

BenLeong Will there be a similar thread on the forum visited by UI\UX?
I think this would be of interest to many users.

The fact is that the first text in the description automatically falls into the description tag. This tag is usually limited to 160 characters (if I’m not mistaken).
Probably what’s on the screenshots is what google does. If he believes that the text content is good, respectively, in the snippet in the search engine output goes more text description to the link. I think so.

Suppose, I make same Item as another Author have. For Example, Bottle Mock-up

I put keyword “small bottle” and another Author have same keyword too + high sales for that particular Item. For which Item Google will give priority?

To make it work Envato should introduce serious sanctions against authors who make in their description spam from keywords, highlight words in <>strong</>, etc. Otherwise, Google will impose sanctions in turn.
Here is an example of hard spam from one of the authors



Though it’s hard to predict the behaviour of Google, there are a number of factors which have an impact on your rankings, with the item title only being one of them. Other factors include the description, on page content, number of images, their optimisation (alt text) and their load on the server, page speed. All of the points mentioned in the article posted should help you better optimise your item.

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One last question, Can we add hashtags in description? example #actions, #mock-ups

The use of the strong tag is the least concerning thing about this description and is something we are looking at resolving with better educating authors on their content. Though emphasising target words isn’t best practise, it is mostly done on a basis of engaging readers or trying to provide a more informative experience, search engines can’t really be tricked in to ranking a page higher because the author made the target keyword bold, there are a large number of factors in play.

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