Hypothesis-driven testing on Envato Market: Item Page tests

I don’t want to panic but a very unusual problem is happening I think only for some items (or authors).

Our sales are predictable every month but in the last 4 days, our sales dropped by 70%.

Besides this, what is very interesting too:

  • Most of our sales come from the US and Germany, what is super weird is that we haven’t sold an item in the US for 4 days.

  • Our old themes are sold as usual, but our most selling theme is only selling 3-4 times a day, and this is super unusual and never happened to us since we have published that theme.

  • When we look at GA, visits are the same as always.

I’m hoping that this happens as a result of any Envato test and it would be great if we as authors have an explanation for this.

Thanks in advance.

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