Today we’ve launched the beginning of a series of A/B tests on the Envato Market homepages. We’ve been busy researching and creating new designs to both inspire customers and help them find the right items for their projects faster.
Starting with ThemeForest, we’ll be testing incremental changes as we work towards a complete redesign of the ThemeForest homepage. This means different versions will be shown to different customers, and you may not see any of the tests during this time. We plan to follow a similar process for the rest of Envato Market if these tests are successful.
This first test is primarily a re-skin of the current ThemeForest home page. The biggest change you’ll notice is the use of the new item cards, which replace the thumbnail images currently used. This means customers will see bigger preview images and more information about the items.
To make space for the preview images, we will be showing less items on the page, and the items displayed will have a greater chance of being seen by our customers. Future changes will mostly be variations on this, as well as possibly bringing successful blocks over from the category pages.
We’re very excited to be updating the homepages to better reflect the high quality of items sold on Envato Market.