How Envato Authors use social media: Facebook

articles

#1

Originally published at: https://community.envato.com/how-authors-use-social-media-facebook/

In a previous article I talked about ways to optimize your SoundCloud page, how it effects referral traffic, and the results I’ve seen from doing that in terms of item sales. This week I want to talk about the strategy I use for Facebook.

Why I use Facebook

Facebook is a great platform for networking, business and promotion. Because Facebook is linked with my AudioJungle and Soundcloud accounts, it often recommends video directors and game developers in my circles or that I should know about. Furthermore it makes it possible to redirect customers to AudioJungle if they’re interested in my material, thus giving me a channel to generate new buyers.

The 5 main aspects of my Facebook strategy

Don’t be selfish

I never spam people’s timelines with posts about new releases on AudioJungle. I try instead to introduce them to my content gently, using accurate but engaging descriptions of my tracks, and suggestions of why they would be useful for particular projects. Nobody appreciates item spamming, so be creative and show that you have something to offer.

Be consistent

Do not leave your page without publishing for more than a few days. You should aim to post at least once a week. If you leave your page unattended, your audience will lose interest in it, and as a consequence your traffic and sales may suffer.

I usually post 1-2 times a week, sometimes more if there is something to promote, for example a new track I’ve released, or a special event I’m creating.

Remember to blog

It's very important to post blogs because they express who you are as an individual and provide a great opportunity to engage your target audience. In other words, sharing your interests, your experiences and influences for your music makes the content more unique to you, and more personal, meaning your Facebook audience can build a genuine connection with you.

Share photos and videos of your tracks in progress plus your own photos

Don’t hesitate to show videos and photos of your projects in progress. I’ve found it very effective to do as people like it! It can be a simple sneak-peak of an upcoming track, photos of stems, anything!

I also find it important to share your own photos - selfies for example, instruments etc. Similar to what I mentioned before it shows your individuality which is important to maintain for your fanbase. It’s why they like you.

IMAGE OF PHOTO OF PC

IMAGE OF VIDEO PLAYING

Share videos using your tracks

If you have a YouTube channel with some good videos, and even partner channels that use your tracks, you should share that content on your Facebook page! In my description I always make sure I link my partner’s Facebook page as you can see from the examples below.

IMAGE EPIC MUSIC WORLD

IMAGE PRIME CRONUS

Why these 5 main aspects are so important to maintain

Figure 1. Engagement

Engagement

Your ongoing goal should be to engage and build your audience. To do this you need to establish and maintain a consistent routine for how often you post, but also a consistent balance of what you post.

This graphic speaks for itself. It’s very important to consistently check what types of content are popular with the people following your page. Facebook is constantly changing what type of content its algorithm favors, therefore it’s imperative you regularly check what your audience is engaging with the most.

Organic vs Paid

In July of 2015 I started a paid advertising campaign on Facebook. I wouldn’t say the amount I invested was huge, but it was large enough for decent testing. Let’s take a look at how this went...

Figure 2. Post reach

Here we can see that paid posts had phenomenally larger reach than organic ones.

Figure 3. Likes, comments and shares

Here things get more complicated as the diagram shows my paid posts on July 1 and 5 netted no engagement, yet on July 9, we can see lots of engagement on my post. This is organic as fan base reaction has nothing to do with paid promotion.

Figure 4. Posts Published from 9 July

Figure 5. Net Likes

Net likes shows there was not a single “paid like”. However, on July 8-9 there were a significant number of “unlikes”. Like Fig.3, it seems to have nothing to do with the paid campaign.

Conclusion

Facebook is an excellent network for all Envato Authors, but at the end of the day it’s still a social network, so your main aim should be to build and communicate with an audience.

As I noted in my examples it’s been an excellent place to share my experiences with music production, things that interest me, and so on. This tool gives you a great opportunity to establish useful contacts and make your products appeal to the right customers.

While I can’t say that paid promotion is guaranteed to get you what you want, it’s possible that with a huge investment it can be effective. According to my investigation it doesn’t make sense to start an advertising campaign with a low budget - however what it does show is that it does bring views, just not necessarily engagement, which confuses me a bit.

Anyway, if you haven’t already, give Facebook a try. And if you haven’t found it effective so far, try and implement the five aspects I mentioned. Remember to be creative, consistent and maintain your individuality, and I’m sure it will pay off.


The Envato Community Newsletter 2


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Summary of 2016
#2

Thanks TitanSlayer for the very informative article. You’ve de-mystified using FB for promotion for me. In the past, I have wondered what is appropriate and in-appropriate self promotion in FB. Your article helped in this regard. Thanks!


#3

Glad I can help :wink:


#4

Thank you dear friend for this article helpful.
This article helped me.


#5

Nicely worded, crystal clear and very helpfull… Well done TitanSlayer!


#6

Thanks man! I have been on AJ since may 2015 but things are getting slow in regards of sales and traffic. This spring I’m trying to get things rolling for me and your articles are spot on for me!

Thumbs up!


#7

Very informative article! Thank you for sharing your experience!


#8

Thanks for sharing, appreciate!


#9

Thanks a lot guys! :wink:


#10

Thank you very much again for this great article TitanSlayer!, I would like to ask your opinion about posting releases on Facebook groups such “background Music For your Videos"and"Royalty Free Musc”. Do you think is worth it?. Aparently it looks like you don’t defeat the idea of spamming possible costumers.


#11

No problem! Glad I can help :wink:
This groups might be spammed by tones of music, so your items might be lost. I think it is better to organize your own page/group.
Cheers!


#12

Absolutely loving this article!!! Nice work and very helpful!


#13

Thank you.It was interesting article!:relieved:


#14

I’d like to congratulate @TitanSlayer on another incredibly informative article and thank them for being so collaborative and easy to work with.

As a result of such great work, I’m awarding TitanSlayer a “Wordsmith” badge. Congratulations!


Just so you all know, you can all earn “Wordsmith” badges too by contributing an article to Community.Envato.

If you have a lesson, an experience or a well-crafted opinion to share that relates to the Marketplace and helping our community become better sellers and creators, then please hit me up with a PM!


#15

very useful post


#16

Thanks! Very useful!:slight_smile: