Well, prices. A complex topic that can cause some controversy - especially in a globalized market like this. But flagging my post? But ok…
(@TitanSlayer: I completely understand where you’re coming from. I get that from your point of view my thoughts may seem unrealistic and/or even arrogant.)
I’m aware of our reality: We are in a brutally competitive situation with thousands of other composers and want to be successful - and getting into a market by offering the lowest prices is a natural reaction.
But shouldn’t ‘being succesful’ for every upcoming composer actually mean to be able to live off of composing music - at least in the long run? In other words: How many custom jobs for 250 USD can we actually complete in one month - and would the resulting income be enough to actually make a living or even support a family?
Please understand that who I’m criticizing are NOT my fellow authors - if at all, my critique is aimed at Envato, since I believe they (again) don’t see their responsibility here.
In MY ideal (and yeah, unrealistic) Envato world, Envato would:
- …set a minimum price for custom composing jobs.
- …only allow custom music to be licensed on a NON-exclusive basis.
Envato are in a position to set some ground rules to avoid at least the most extreme consequences of this destructive race to the bottom regarding prices. Why don’t they?
The only reason I asked the authors to consider raising their prices (and not Envato to change the rules) is because I saw a higher chance of authors actually thinking about this topic. I don’t expect Envato to raise an eyebrow.
And yes, I understand that it’s hard to define a ‘minimum price’ in a global market. The real value of money obviously completely depends on the country you live in.
Yet the gap I see is huge. Of course, I can only speak from my experience here in Germany (as a freelance composer, having done custom jobs as my main income for many years): If a client would ask for what is offered on Envato Studio (custom composing job, EXCLUSIVE license, several revisions, compose-record-produce-arrange-mix-master-deliver-on-time etc.) that would be thousands of Euros.
If anything, what I want is to make composers aware of the actual worth of their creations. Don’t give in too easily to the temptation of competing with the lowest possible prices. It will hurt everybody in the long run.