Author Driven Pricing is currently being rolled out across different categories on Envato Market. Though received with differing opinions by authors affected by the change, the official word is that sales and revenue remain largely intact, while the option to price items both higher and lower has introduced a new level of flexibility for authors and a greater range of choice for buyers.
While nothing yet is announced about ADP ever coming to AudioJungle, now is probably a good time for the community to chime in and share opinions about how an introduction would be likely to impact the market. ADP is already active on competing music and audio sites, so there should be a lot of data and observations available in order to make relevant assumptions.
Advantages for authors would be flexibility of pricing different items in the portfolio, perhaps raising prices on top sellers and/or unique high quality items to potentially gain revenue, and also lowering prices on items that would need a marketing push.
Disadvantages for authors would be increased price competition and potential lower overall revenue for generic, interchangeable items.
Advantages for buyers would be increased range of budget options, and the ability to sort out higher priced items as a means of filtering out high quality items.
Disadvantages for buyers would include having to make decisions based on price, and potential frustration due to sudden price changes of an item.
What are your general opinions on Author Driven Pricing? How would you react if ADP was introduced to AJ?