Our learned colleague Adrian recently mentioned Hack Fort 2015 projects here.
One of the many ideas pitched to the company was Envato Jingles: a world where the skills of our composers, vocalists, voiceovers and copywriters across the Envato community could produce jingles. That’s right, we’re talking about customised audio for radio, TV, web videos, in store and on hold.
The aim of the Hack Fort project was to run a lean test of the Envato Jingles concept in under 2 weeks and get some quick feedback and learnings about whether this product has legs. We proposed 2 types of Envato Jingles : Express and Custom.
A core team of 3 (no UX or devs!) built a website using the following items from Envato Market:
- FLATPACK – Landing Pages Pack With Page Builder (ThemeForest) by @PixFort
- Music Icons (GraphicRiver) by @ottoson
- Easy Video Background (CodeCanyon) by @plusquare
- Playing Guitar (VideoHive) by @Nuwanhaha
- Guitar Player (PhotoDune) by @flixelpix
We then contacted a small group of contributors and stakeholders with a concept and the beta website and got an excellent response rate. The nature of the responses ranged from very enthusiastic to serious caution.
Thanks to all of the authors that took their time to provide feedback. We definitely think that there is enough interest for us to create a Jingles category in Envato Studio - rather than the fixed price offering proposed by Envato Jingles, this would allow you to offer a full Jingles writing service at a price that you decide (in line with Envato Studio pricing guidelines)
The Express service needs more thought - based on feedback received, we’ll put this on ice for now, but if you have any great ideas on how we can create a Jingles (or other!) service that brings together amazing AudioJungle tracks with the awesome Envato Studio categories such as Voiceovers and Copywriting, please let us know at firstname.lastname@example.org !
We’ll keep the Envato Jingles website running where you can register your interest, and we’ll respond to any author or buyer requests as they come in.
Thanks again for all those who provided feedback - as always, we’ll keep you updated on any developments in the Jingles area.
The Envato Jingles Team