Can you please tell why the item got rejected?

Hi everyone,
My item is:
[removed link]
It is a Magento theme.
I have submitted to Themeforest (Magento category) for many times but it’s always got rejected with the reason “it isn’t at the quality standard required to move forward”.
Could you please review and tell me why my item got rejected?
Thanks a lot for your help.

I submitted my theme to Themeforest.
And Envato reviewer team rejected my theme and just replied to me that:

Thank you for your submission. We have completed our review of “FlexMarket - Multipurpose Responsive Magento 2 Theme” and unfortunately we found it isn’t at the quality standard required to move forward, and you won’t be able to re-submit this item again.

without any more explanation.
I really want to know what is the exact problem of my theme:

  • Design
  • Code
  • Anything else ?
    I have adjusted my theme and resubmitted this item 4 times but my item has always been rejected.
    The Envato Reviewer hasn’t said anything about the reason they rejected my theme.
    I really want to know the exact reason to know what to do.
    If you have experience with this, please explain it to me.

My demo page is:
[removed link]

Thanks & Best Regards.

Hi please link your website online (demo) because we can help you.

Hi JeriTeam,

Thank you in advance if you can review my item. My demo page is:

Best Regards.

Your designs are not good qualty (error Colors, typography, padding & margin, etc etc), you can see other dsigns approved themeforest for give you idea about typography, colors, etc.

Thank you.

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Thank you for your suggestion.
I also guessed that but I need the advice of the author community to strengthen my judgment.
While creating this theme, I’ve just focused on the features of my theme, so my designs are not good enough.
Based on your suggestion, now, I can be sure that the problem is due to the designs. I will adjust them for the next submission.
Thanks & Best Regards.

I don’t normally comment on theme rejections because I’m not a web designer myself. I think your design is very creative and flexible, you’re clearly very talented and have put tremendous effort into this submission. It’s better than most rejected works that I’ve seen.

However, as I looked through each demo, I expected that a reviewer would reject it because it looked and felt quite dated. I could imagine seeing a theme like this on a premium market in perhaps the early 2010s, but I can’t imagine seeing it today. We still have relics like this from that era, they don’t sell well.

That’s not to say it’s a bad design. Certainly, there are some minor details that can use improvement such as colors and spacing, but overall to me the theme simply looks quite old and I expect that no amount of work on those minor details will change the outcome.

If you can go in, tear this thing apart, and rebuild it to look like something highly modern (with more attention to minor details as well), I think you could have decent odds. Definitely go through other themes that are getting approved, even similar themes, to get a feel for what the market wants today.

Perhaps some others can chime in with more specific advice. I’m a stereotypical software engineer with “aphantasia” so I’ll struggle to give specific advice more than the next guy. :wink:


Hi Baileyherbert,
Many thanks for your review.
You’re right, I admit that my demos look quite dated.
For the first phase, I just focused on the features.
I only used my experience to make the designs. I admit that there is no creativity for this part. Perhaps my designs are not modern.
However, Envato did not tell me the reason they rejected my theme, so I wondered if the problem is from the code or from the design.
Now, based on your advice, I will adjust my designs.
Thousand thanks for your review. It is really useful for me.
Thanks & Best Regards.

1 Like