Graphic Demand Trends with Andrew, Envato’s Insights Specialist.
First up we had Andrew, Envato’s Insights Specialist presenting the latest graphics trends and insights. Here, he took us through the key demands from customers in the graphic design space. This included:
1. Industry Wide Trends
ERAS REIMAGINED: The 1920s and the 1980s are back in vogue.
NEON & CYBERPUNK: Neon has been the most consistent trend across most types of stock media.
NATURE & SUSTAINABILITY: Searches for environment, recycle and sustainable are rapidly increasing in demand.
ACTIVISM & THE AGEING DEMOGRAPHIC: Searches for the term ‘protest’ have grown by +80% across both photos and graphics.
INCLUSIVITY & MENTAL HEALTH AWARENESS: Inclusivity across a range of genders, bodies orientation and race.
2. How do we people search on our sites?
80% of searches are related to:
- Specific productions
Top Tip: Make sure your tags adequately describe your items features, industry and technology so customers can better find your items!
3. What Content is in Demand?
TOP ‘INDUSTRY / NICHE’ RELATED SEARCHES:
- Marketing & Advertising
- Health & Medical
- Real Estate & Construction
Top Tip: While the top industries can be broad, research specific niches / trends within them that may be gaining popularity. For example, e-learning has been gaining popularity within the education industry.
TOP ‘PRODUCT / PRODUCTION’ RELATED SEARCHES
- Business card
Top Tip: On Elements, we are seeing some items performing well that combine two or three of these products as one item with a consistent design.
TOP ‘TECHNOLOGY / PLATFORM’ RELATED SEARCHES
- Photoshop Action
Top Tip: Customers are often looking for social media templates across multiple social media platforms. Ensure you have consistent theming across templates or include multiple templates in one item.
4. Interesting Demand Trends
Live Streaming content continues to rise. Twitch is trending and more specifically, Twitch Overlay templates are in-demand.
- Customers are searching for more Procreate Brushes to add to their collection. Procreate is one of our highest trending ‘graphics-addons’ term!
- Imagery relating to space is in-demand. Fast growing terms include: Outer Space, Galaxy, Astronaut, Milky Way, Planet.
Nature is in-demand with fast growing terms including: Iceberg, Hurricane, Lightning.
Sustainability is in-demand with fast growing terms including: Sustainability, Sustainable Energy, Climate, Sustainable, Climate Change.
5. Hot Opportunities
Graphic templates & Graphics: The biggest opportunities align with seasonal events for example, ‘Independence Day’ and ‘Back to School’ but we can also see some demand for ‘year round’ content and emerging trends.
It’s important to do some research on key seasonal events and holidays around the world and ensure you have content for the most popular periods.
Fonts: We see opportunities that aren’t based on the latin alphabet, with terms such as ‘Arabic’, ‘Japan’ and ‘Cyrillic’ trending. There are also opportunities around specific styles such as ‘Neon’, ‘Graffiti’ and ‘Glitch’.
Presentation Templates: Searches for ‘3d Infographic’ is trending in demand!
Graphic Add Ons: Procreate (brushes) represents the biggest opportunity based on current demand trends, alongside terms such as Photo Effect and Sketch Effect, likely relating to the very popular Photoshop actions.
That’s it for our top graphics trends, happy creating! Make sure to watch the recording (made available after the webinar) for additional inspiration, tips, visual examples, graphs and more
Remember, if you’re an Elements author, don’t forget to check out the Elements Author Dashboard for more insights: beta.author.envato.com