Hi @rbroganis, thanks for writing and for the feedback!
This event is simply based on a type of popular content that typically sells well this time of year during the holiday season. Exposing content is not only a good way to help authors sell those kind of items but also help customers find content that they may be looking for. From time to time we will experiment with events based on different themes, different marketplaces, and different content types. This one just happens to be based on Christmas and the holiday season. We’re also running a similar event based on any content from AudioJungle right now for example, and we have run an all-encompassing testimonial event previously also.
If there’s a specific holiday and/or content type that you feel would be worth promoting for authors/customers that has value, please feel free to let us know via a support ticket so it can be passed along to the right department for future consideration. Thanks for understanding and for the feedback! 