We got hard rejected, it's ridiculous


We waited 7 days for the hard reject, can you check our new theme [link removed]? We totally disagree, but what can we do?

We need some advice from experienced authors. And by the way our theme is related to creative category and have new trending design.

And strange things that reviewer send screenshots and some comments, we never had hard reject, I thought when it’s hard rejected there is no any comments except that envato has higher standards and etc. Is it possible the reviewer just confused buttons and give us hard reject by mistake?

Thanks in advance!

What comments exactly you’ve got from the reviewer?

As for the design, I guess I understand what you’ve tried to do, but I don’t think you’ve fully succeeded.
It is really on the verge between being brutalist (what I guess you’ve aimed for) and being bit too simple. The typography especially is not really there IMHO. Take this rejection as an opportunity to make it better. Give it more polish, improve it and try again.

You should also test it on a bigger screens (I am on 2560x1440), there are many visual issues, like images overlapping etc, especially in the MEET OUR TEAM section.

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Thanks for your feedback!
What do you mean by:

Is the typography the main problem? I see issues with big screen, I’ll fix it. I understand that the item is not perfect, but it can’t be hard rejected for sure.

I also understand what the reviewer doesn’t like looking at screenshots and now I see issues with typography hierarchy and spacings, I can fix it, but it was hard rejected, I can’t resubmit it, right? I also get the same review on my previous item with similar comments, but it was soft rejected. The reviewer provided this:

Your design has an original and promising starting concept, but the overall design quality needs significant improvements, and typography is poorly executed throughout.

Unfortunately ‘WordPress’ has higher standards in terms of aesthetics. An approved design in other categories does not guarantee an approval under ThemeForest’s WordPress category. Your design needs significant improvements in terms of aesthetics and attention to details.
examples: Screenshot on 2021-09-24 at 20-58-57.png - Droplr
Screenshot on 2021-09-24 at 20-59-24.png - Droplr
Screenshot on 2021-09-24 at 20-59-50.png - Droplr
Screenshot on 2021-09-24 at 21-01-01.png - Droplr and many more throughout.

As higher quality items become available in the marketplace, approval requirements will increase to maintain appropriate marketplace quality.

It is weird to get such detailed feedback on hard reject indeed. I guess it is the sign that the item has potential, you just need to make much greater improvement compared to a soft rejected item.

Which means that you can resubmit it if you really make significant improvements.

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Yes, the reviewer commented about preview image and item description which is logically weird.
What do you think I should write to reviewer on resubmitting? Should I write that the item was hard rejected before? I thought it isn’t permitted to resubmit rejected item.

You don’t have to write anything. You surely can resubmit hard rejected item, but again, only after you make significant improvements.

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Thanks a lot, we will try to resubmit.