My HTML template was soft rejected recently, Here are the reasons given by reviewer:
Parts of your design are either difficult to read or have contrast issues. Please make sure all sections of your design have adequate contrast and all text is easily readable.
http://envato.d.pr/IWMP (I don’t actually understood this objection as I’m already using ‘use strict’ in my custom JS file)
Now, plz suggest which area I should improve in the context of above points.
UPDATE: I’ve added some screenshots on redpen.io to ease the reviews:
Shop Single: https://redpen.io/jo077262d7428e777e
Update # 2:
For readability, I’ve experimented by changing the body and sub-heading font on some one’s suggestion. Theses are screenshots of homepage, applied different fonts:
Old Typography: http://d.pr/i/1hilC
New Typography: http://d.pr/i/OPaC
To which would you vote?