One week old theme traffic. What is happening?

Here is a 15 days old WordPress theme that has sold about 300 copies as a html template. The traffic after just one week is flat bottom. For my older themes I have had 300-400 uv/day for weeks before slowly going down. Now, the first 2 days bring the most traffic and then it’s gone. 70 visitors in day 3, really?

Wth is happening these days?

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