I need your feedback for rejected item

I am trying to understand why this logo reveal was rejected but I can’t. What do you think?

These are some of the reasons of the rejection by the reviewer: “When reviewing projects, in addition to overall quality of design and execution, we take into consideration the flexibility, usefulness, appeal to a broader audience and broadcast readiness of the file. Unfortunately we don’t feel as though this project meets the standards we have set for these criteria.”

The same thing happens to me last two days. Sometimes I don’t know why the projects get rejected from the reviewer.