Sorry for the delayed answer. I think all you have to do and focus on is creating an awesome branding of your company, your team and products. Each beginning is a hard step and won’t let all the money flow it’s way.
Time is all you need. Update and upgrade your products, stay uniquely and take care of your product descriptions and images to push it in the customer eyes.
Haven’t tried AdWords so far. But if you boost your own portfolio website describing your products in a great way focusing for the right given keywords you will for sure increase your sales. But again, it may take time.
Create a newsletter subscription form on your website and keep submitting non-spam advertisement of your products and care about the customer like he’s a king. Wishes for christmas, new year and and… will make him notice you just won’t to take his money but he’s important.
Just my ideas and opinions I’ll start one day. Hope the best for you.