What is main problem here? Unconsistency of review and every reviewer has his own opinion. Actually theme is “soft rejected” whatever that means nowdays.
This is first review after WP was made exactly as HTML:
Reviewer b: "I’m very sorry, but this theme is not ready to be included in the WordPress category at ThemeForest. The design needs significant improvements and additional attention to detail to reach a point where we can provide more specific feedback. Please consider taking some time to familiarize yourself with our current library and quality levels of popular items and resubmit once it’s ready. "
Ok I got it. I asked for more advanced review in support question and hopefully got more detailed answer:
Reviewer k: "Unfortunately ‘WordPress’ has higher standards in terms of aesthetics. An approved design in other categories does not guarantee an approval under ThemeForest’s WordPress category. Your design has an interesting starting concept, but it needs significant improvements in terms of aesthetics and attention to details.
As higher quality items become available in the marketplace, approval requirements will increase to maintain appropriate marketplace quality.
While I’d be able to provide feedback as to how to get this approved, I can only do after it has crossed a certain threshold, quality wise. I’m sorry to say this isn’t there yet.
Anyway, here are a few areas that you need to improve:
There are a few inconsistent spacing/padding as well as alignment issues throughout the design. I’d like you to go over it with a fine toothed comb and weed out these basic design issues."
Ok I was really grateful for those links and for “interesting starting concept” attribute and with my designer were working on improvement which leaded to theme as you can see in current WP link above. And resubmit. And again new review which leads me to beginning again:
Reviewer e: 1. “Theme is too generic and plain. 2. Current design is something you would find in a free theme, not really ready to be commercialized. 3. Make something unique and avoid blend design elements.”
What? Now this is not interesting starting concept anymore? What can I learn from this review? What can I do? To start from scratch? But why, when even worse HTML version of this theme is selling well although it is not multimulti1000 demos theme, it sells well for a simple HTML. But now even improved it is not worth for WP.
And really nobody can say anything how to improve this? Can this theme be moved to appropriate category?
I just ask for your opinion and advice about my theme here and how to get it approved. For advanced conversation about review process feel free to visit my other theme