How do they select the items?
Featured items are chosen by the marketing team, and they’re pretty protective in regards to keeping the decision making independent. When they choose to feature an item, they’re looking at a whole bunch of different factors.
Quality is obviously one factor, but then they look at things like the quality of item support, the author’s history on the marketplace, have they had an item featured before and more.
Then there are things that are outside the author’s control. That includes things like item trends in the plugin market across the web, the direction they want to steer the market and so on.
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Pretty much this, but the featured items and authors are all selected by our Quality teams (the specialists and senior reviewers for each content type), and not by Envato Marketing.