The license choosing process is very bad, not transparent at all at the moment. Adding an item to the cart gives you the Standard License by default (most buyers will just click without paying attention to the selection) and inside the cart the choice is even less visible! Not only the buyer should be curious enough to click on ‘Music Standard License’ with a little “settings” icon, the popup window does not give any clarification about the license differences at all, only their names and the scarily rising price.
This really needs attention from Envato. I don’t think it’s a good idea to show the expensive price (many will be scared away immediately, especially those who know little about licensing yet). It should instead say something like “starting from 19$ (depending on usage type)”. Upon “adding to the cart” the buyer should be presented with an attractive quick tick one or more points selection “I will use this item for…” (web video, mobile app or game, TV/radio… audience less than 1 million / more… and so on) and the license gets selected based on those quick answers. Then the buyer can make sure he/she made the right by optionally instantly seeing the visual comparison chart (this most useful pic is now so well hidden!). With modern web responsive menus this process can be super-fast and good-looking.