To: Our valued clients & partners, fellow authors & Envato Staff,
We are delighted to announce the launch of RubikThemes’s website and organizational identity.
Our business has grown and evolved over the last 2 years since we first established our “Swlabs” brand on ThemeForest, the world’s largest WordPress Themes Marketplace in 2015. We feel it is time for a change. We’re renewing our brand name and logo to reflect who we are today and to symbolize our dynamic future.
We are excited to introduce our new brandname, “RubikThemes”, along with a new logo design which demonstrates our core business of making WordPress theme solutions with an inspiration of the Rubik’s cube. The Rubik’s cube, which has quintillion possibilities, represents possible solutions that can result from the web technology for our user’s ever evolving needs, wants and wishes across industries. Everyone needs a website – the isometric Rubik’s cube that we are trying to solve by getting all the red colors on the same side first, then moving on to the next, and fortunately completing all the sides.
The RED choice is intentional as well. The color means passion, energy, ambition, zeal and youthfulness in our culture, values and people. It evokes a feeling of steadiness and aesthetic delight for our clients and the end-customer. We cherish to serve our users and empower all digital businesses to succeed.
This new look will provide us with a more powerful brand identity and help us signal to the world a tremendous transformation that we are embarked on. We are sure that the launch of RubikThemes will begin a successful new chapter in the growth and impact of our works.
Original version can be found at our blog http://rubikthemes.com/announcing-rubikthemes-brand-identity/
Michael from RubikThemes (a.k.a SWLABS)