Eliminating title entirely from search and forcing the customer to type in 5 descriptive keywords will do the trick for “randomness”.
Just test search the term “Rock”…the playlist delivered is all the popular items from elite authors and top selling tracks.
However if you test search 5 terms: rock, upbeat, happy, fun, energetic
The results are more varied, random, and give more authors a shot at being heard. I happen to use these terms as keywords to describe several of my tracks and what do you know…my tracks actually show up. I do think about what a customer would type in to find my tracks. I think we all do. Coming up with keywords is thoughtful, creative, and strategic work, but when the site ranks keywords 2nd over title…things do not work out for the author they way they thought it would.
What is the point of making us think of 30 keywords if title is all that matters?
So I encourage everyone to do some test searches using 5 descriptive keywords…See if your tracks start showing up on pages 1 or 2. Do The test a few times. This really may be a quick fix to this titling mess.
1, Eliminate Title from search
2. Force the customer to type in 5 descriptive keywords…OR…force them to chose genre, tempo, then a minimum of 3 descriptive keywords if you think 5 is too demanding. I personally do not think 3 descriptive words is too demanding…Maybe even display a list of mood words for them to check off.
Anyway, I just want to report that when I type in 4 or more keywords…I do see my tracks showing up more often…and I do see more random delivery of playlists to chose from. So encouraging the customer to type in more descriptive words may help this problem go away forever.
I do realize that one word for Photodune is best. If I need a picture of beaches, I will just type “Beaches” and get the picture of beaches I’ll need. Ditto for Skyscrapers, Cars, Mountains, Lions, Flowers, etc.
Let’s remember that 1 descriptive word NEVER describes a track. Think about it…“Rock”…well gee there are only about 200 flavors of rock. So please let’s get the customer doing 5 seconds more work by forcing them to type in or check off a few words. Everyone’s portfolio now looks like this: I am selling:
corporate
happy
fun
positive
inspire
inspired
inspirational
motivate
motivational
epic
documentary
rock
indie rock
background
cheerful
happiness
upbeat
corporative
the happy
the upbeat
optimistic
Is this really the way forward?