Please help meeeeeeee my html is SOFT REJECTED again

Hi to all:

My html is soft rejected :frowning: please help me thanks.

  1. TYPOGRAPHIC HIERARCHY: The typographic hierarchy of this item requires additional work. For more information, please read: http://webdesign.tutsplus.com/articles/understanding-typographic-hierarchy--webdesign-11636

  2. VISUAL HIERARCHY: The visual hierarchy of this item requires additional work. Focus on better defining which areas of this item should demand more attention and creating a logical structure to the design. For more information, please read: http://webdesign.tutsplus.com/articles/an-introduction-to-hierarchy-webdesign-14947

  3. SPACING AND ALIGNMENT: There are spacing and alignment issues in this item. Please make sure that all elements are aligned properly and spacing is consistent from section to section. Here are some articles with more information regarding negative space and proper spacing: http://webdesign.tutsplus.com/articles/using-white-space-or-negative-space-in-your-designs--webdesign-3401,\ http://webdesign.tutsplus.com/articles/adding-space-to-your-designs--webdesign-14836

  4. COLOR PALETTE: The chosen color palette requires additional work. For more information, see: http://webdesign.tutsplus.com/articles/an-introduction-to-color-theory-for-web-designers--webdesign-1437

  5. TYPEFACE: The choice of typeface should support the purpose of the design and by extension, the needs of the intended audience. Ref: https://designschool.canva.com/font-design/

  6. FONT COMBINATIONS: It’s recommended that you pair complementary fonts that add to the design aesthetic you’re going for. In general, a design should utilize less than three (ideally two) font variations that each compliment another — not compete for attention. Ref: https://designschool.canva.com/blog/the-ultimate-guide-to-font-pairing/

demo: http://erikaivo.net/playmovie/

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Well they give you plenty of material to work with, what don’t you understand ?

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All message soft rejected don’t understand but only color palette I understand…

1. TYPOGRAPHIC HIERARCHY.
You don’t use not enough differnt text styles, Your section titles are all the same color, there no sub titles. Your text area’s are to flat you only use the color white.

Change your text style with the following methods: Size, Weight, Color, Position, Type and Contrast.

2. VISUAL HIERARCHY.
You have simply not enough visuals, this makes your design quite boring. Maybe use background images for the area’s that have a gray background.

3 SPACING AND ALIGNMENT:
The spacing of the text is not easy on the eye, you have more space on the left then on the right ( and the other way around ). Its just text and theres nothing happening at all, be more creative with text placement and typography!

5. TYPEFACE
Again, your fonts are boring. See point 3 and 1

6 FONT COMBINATIONS:
You are using 3 fonts. Poppins, Roboto and Helvica. First stick with 1 maybe 2 and if you use 2 make sure they are good with eachother.

Conclusion:

Your lacking a lot. Focus on making it less boring. And remember that typography is a HUGE part of a webdesign, read a book about it because its a lot to learn. Then look at your design in like 2 weeks and you will understand the soft rejections.

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Many thanks for you help me :slight_smile: regards.

Where is SPACING AND ALIGNMENT my website? please help me thanks.