I’ve noticed that packaging design has become a crucial part of branding, especially in competitive markets like food, cosmetics, and retail. Elements like minimalistic designs, bold typography, and eco-friendly materials seem to be gaining popularity. If you’re a designer or a business owner, what trends have you been experimenting with or seeing requests for? Also, are there any Envato assets you’ve used to create packaging mockups or templates that stand out?
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Absolutely! Packaging design has become an integral part of branding, especially with rising competition. In my experience, I’ve seen that clean, minimalist designs with a focus on bold typography really stand out in the market, especially in food and beauty products. Sustainability is also a major trend, and using eco-friendly materials like recyclable or biodegradable packaging is a growing demand among customers.
As for Envato, I’ve used several assets for packaging mockups. There are a ton of pre-designed templates that offer flexibility and ease for quick prototyping. Some packaging mockups that focus on realistic textures (like Kraft paper or glass) have been especially effective when showcasing the tactile quality of the product. The use of smart layers for custom designs in mockups has saved a lot of time and streamlined my workflow.
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