And he has been for a long time now. He has been replaced by keyword titlers. The current monthly best selling authors list consists of precisely 0 (zero) creative titlers.
If you think creative titles are worth $10,000-15,000 per month, then sure!
TimMcM is now making up to $5,000 per month (down from $20,000), gone from the best sellers, but his music is STILL unique, good, and useful, as it’s so difficult to copy. He could easily make it back to at least $10,000 per month by changing a few titles, but apparently he doesn’t want to. Personally, I value $5,000-10,000 higher than titles.
The first person (with the right music) to really start doing this methodically is now #1 and a millionaire. The search was the same before (not exactly, but more or less, heavy on the titles), but there weren’t that many tracks, and most people used (more) creative titles. Someone lucky might have stumbled on the “Inspiring” title (which could be both creative and a keyword) and struck gold.
The rest is history.