Hard rejected - what could be reason?

Hi, these items are hard rejected. What could be reason. They don’t seem like poor designs. Whats in reviewer mind?

First one for design, for sure - bad typo and combination.
Second one, it’s not bad but confusing. It says birthday but it has heart/diamond on it - valentines day? with a red concept maybe but the typo ( food/drinks/games and 25dec ) needs to be improved.