EU Article 13, what does this mean for AudioJungle?

Envato Authors AudioJungle
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Hi guys,

The latest news with article 13 & the EU has come about, read about it here:

I’m just curious, what will this mean for Stock music in general?

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We were discussing about it here: Is this the end of ContentID revenue?

This is my opinion about it copied from the link above:

I’ve just watched it. What a surprise it has been made by Youtube :wink:

All those “total-internet-ban” repetitive sentences are scary but don’t be afraid

  • video creators will have to show licenses (in terms of music - that’s nothing new, they have to do this already)
  • illegal use of assets will be blocked (still nothing new, authors still can’t use them illegaly, because those videos can be blocked by DMCA claim, if author finds them)
  • the biggest change will be in a bigger automation of license verification (which we all wish to happen). In the manner of speaking it will automatically disallow video creators from using our music in the illegal way. Authors will easily find illegal use.
  • all other uses like educational, quotation, pastiche, parody, review, gameplay, etc. will be probably allowed, as they are now. The only difference is that they will need to be obligatory verified = sometimes temporarily blocked by mistake. In fact they are sometimes blocked even now.
  • stock market will be the same, in fact revenue should be higher (!)
  • I’m not surprised that IT companies hate this article. They will have to create more efficient system which will check licenses. Looks like a lot of work. Keep in mind that they will have to do this sooner or later, that’s kind of must-have automatic system which will check licenses.
  • do you remember Volkswagen affair in US? European company problems started in US, not in Europe. Now US IT companies have problems in Europe, not in US.

In terms of AdRev - yes, CID system is a kind of handicapped and buggy system which works almost only for US views (maybe except blocking videos which is worldwide I suppose and except the shitty and absurd Youtube-PRO reporting), for tracks which are longer than 30 seconds (with recent changes in the “track snippet” technology by AdRev and probably by other partners), which aren’t percussion tracks, remixes or a library-loop tracks. So yes, we can imagine that it could be exchanged by much more efficient system. And we can expect that we will get higher revenue from licenses instead of a tiny revenue from illegal use only in US. For me it sounds like something great, especially that it will probably be combined with PRO reporting, which will significantly increase PRO royalties.

I’m not a lawyer, treat this as mine opinion based on what I’ve read before. I live in Poland. In my country most of popular artists support those changes. Our PROs support it either. I suppose other PROs support it also. I would be happy to hear others opinion.

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I think this could whether be the end of Stock Music markets, or the best that could happen.

*The end - because people might stop sharing on YouTube, or at any other media platforms (because the article itself doesn’t allow you to do it freely). Unless you are a big company, your videos might be taken down at the slightest sign of audio content, just to avoid any flagging/copyright issue. Virility will stop happening, because you can’t share basically almost anything out there, so even the biggest brands might stop using video content to advertise their products (except on TV).

*The best thing - because if people kept posting and advertising, and the social media kept being used as a marketing tool, people will have get royalty free music content for their videos if they want to get their stuff out there. It will be kinda “only option available” ?!

I think that there will be no middle term.

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Nah. If someone publishes typical videos on yt, he uses one or two tracks. It’s very easy to upload licenses of two tracks. In fact it’s the same situation like… the current situation. Many AJ authors use CID like AdRev and their buyers have to upload licenses to youtube because their videos can be banned.

In fact this article might boost stocks, because people will have to show license before publishing video, not after. So it will be more obvious to buy license on stock than illegally counterfeit license. Current CID isn’t as efficient as we expect.

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