I’ve just watched it. What a surprise it has been made by Youtube
All those “total-internet-ban” repetitive sentences are scary but don’t be afraid
- video creators will have to show licenses (in terms of music - that’s nothing new, they have to do this already)
- illegal use of assets will be blocked (still nothing new, authors still can’t use them illegaly, because those videos can be blocked by DMCA claim, if author finds them)
- the biggest change will be in a bigger automation of license verification (which we all wish to happen). In the manner of speaking it will automatically disallow video creators from using our music in the illegal way. Authors will easily find illegal use.
- all other uses like educational, quotation, pastiche, parody, review, gameplay, etc. will be probably allowed, as they are now. The only difference is that they will need to be obligatory verified = sometimes temporarily blocked by mistake. In fact they are sometimes blocked even now.
- stock market will be the same, in fact revenue should be higher (!)
- I’m not surprised that IT companies hate this article. They will have to create more efficient system which will check licenses. Looks like a lot of work. Keep in mind that they will have to do this sooner or later, that’s kind of must-have automatic system which will check licenses.
- do you remember Volkswagen affair in US? European company problems started in US, not in Europe. Now US IT companies have problems in Europe, not in US.
In terms of AdRev - yes, CID system is a kind of handicapped and buggy system which works almost only for US views (maybe except blocking videos which is worldwide I suppose and except the shitty and absurd Youtube-PRO reporting), for tracks which are longer than 30 seconds (with recent changes in the “track snippet” technology by AdRev and probably by other partners), which aren’t percussion tracks, remixes or a library-loop tracks. So yes, we can imagine that it could be exchanged by much more efficient system. And we can expect that we will get higher revenue from licenses instead of a tiny revenue from illegal use only in US. For me it sounds like something great, especially that it will probably be combined with PRO reporting, which will significantly increase PRO royalties.
I’m not a lawyer, treat this as mine opinion based on what I’ve read before. I live in Poland. In my country most of popular artists support those changes. Our PROs support it either. I suppose other PROs support it also. I would be happy to hear others opinion.