End of year AudioJungle and VideoHive marketing campaign.

Sadly yes, that’s what I’m praying on the forums for quite a while. In the long run it will familiarize customers to lower prizes. Take a look at Envato Studio, it’s a mess.

You’ve made 2 within a period of 3 months. You’re giving out free files every month. On top of that you’re preparing ADP for the whole marketplace without a working mechanism that will prevent a race to the bottom.

Envato needs to stop devalueing the work of their Authors and start to invest in them: Make TV-spots advertise on youtube, repair the fricking top authors clone search enginge. If you hit “Audiojungle” into Youtube you’ll get russian youtubers for 90% of the results. I know a handful of sucessful youtubers around the globe who don’t even know Audiojungle exists.

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Why would somebody search for AudioJungle on Youtube?

Who is one of the biggest customer base on Audiojungle?
Why are Authors uploading their watermarked music to their channels?
Why is there an Envato channel on Youtube?

There are many youtubers talking about products giving recommendations (many of them get payed by doing this, but that’s a story for another thread). I don’t say that customers are looking for Audiojungle tracks on Youtube, but it gives you an overview of what Audiojungle is about and how popular it is.

If I had no idea what AudioJungle was, then I wouldn’t be searching for it. If I did have a good idea of what AudioJungle was, then I’d just go to AudioJungle if I needed anything, I wouldn’t be searching for it on Youtube.

And if I had heard of AudioJungle, but didn’t quite know what it was, then I’d Google it… with https://audiojungle.net/ coming out on top.

There’s certain things you just don’t really search for on Youtube.

Aren’t you a moderator? Why are you trolling?

I already explained you that customers don’t threat Youtube as a search engine just like google. Total nonsense to claim that. I’m talking about a representative cross section here, which makes perfect sense. Again, as you might not have get it by now: Not as a search engine, but as a market survey.

I’m not trolling, I’m pointing out that nobody (or virtually nobody) is going to search for “AudioJungle” on Youtube, in reference to you saying “If you hit “Audiojungle” into Youtube you’ll get russian youtubers for 90% of the results.”

The thing is that you’re saying that Envato should invest more in marketing AudioJungle, both on Youtube and in other ways. My question to you would be… how much time, effort and money are they currently spending on marketing AudioJungle; and how much time, effort and money do you feel they should be spending on marketing Audiojungle.

I fail to understand your binary logic. In any case, sales don’t mean much to authors, revenue does. The impact on revenue will affect everyone.

There are plenty of ways to highlight specific niches and bring in new buyers, this is the job of the marketing department. If all they can come up with is slashing price, then yes, it is a sign of weakness.

Originally sales were clearance sales so that sellers could get rid of all unsold items of the season. The more item you had in a sale, the less success you had during the season. Though it’s not true anymore and sales are just a marketing gimmick, there is still this vague idea in the back of the buyers’ minds that associate sales with cheap.

In any case, it shouldn’t be paid for with my earnings! I already pay a hefty author fee for that.

Shhhhh! Don’t give them new ideas!!!

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Nope. You either can’t see the context or I indeed am not able to explain it simple and clearly so you can get it. Otherwise I have to assume you’re trolling. Last try:

If someone is looking for royalty free music and wants to decide which library suits him best he tries to campare them. In fact many people do. What’s the best recource for comparisons? Youtube. So he hits “Royalty free music comparison” into YT. Someone else already heard from Envato/Audiojungle, so he hits “Audiojungle” into Youtube to get an overview and more information, maybe he adds “camparison” to it.

I did this, and Youtube presented me 3 Royalty Free comparison with one more than 1.000 views, 2 with more than 20.000 views, all of them not older than 2 years: Only one of them was featuring Audiojungle.

Let me be clear here: This wasn’t an attempt to degrade Russian people (I have some very good friends who are russians), I just wanted to to show the discrepancy between the results and the fact that Envato sells digital goods globally. And yes, I’m aware that Audiojungle might be very popular in Russia.

Obviously not enough if they have to make promotions where they take quality items and reduce their prizes by 50%. Envato missed the opportunity to build up Audiojungle as the leader in RF. People shouldn’t search for comparisons but head straight to Audiojungle. That’s something you can achieve by advertising, not by discounts.

Hey @stockwaves,

Just want you to know- I don’t agree with everything your’ve written, but I do agree with a lot of it. Exposure mechanisms in the face of a growing marketplace is a big challenge facing authors and is front of mind for many of us at Envato.

Campaigns are not a solution to that problem. Nor are they trying to be a bandaid fix. They are a separate piece altogether. The objective of a campaign is to create new transactions on market that wouldn’t have happened otherwise, and to that objective they are very effective.

Relying on campaigns exclusively as a means of fixing the exposure problem would be like using a piece of two-by-four to conduct brain surgery: It’s highly likely to change your mind, but it’s a blunt instrument for that job.

Exposure to distinct authors is a by-product of a campaign- and to be clear- it’s a really awesome by-product, but it is not the main objective.

This is not to diminish any of your points- they are good ones and incredibly valid. I simply mean to sat that generating better mechanisms for exposure is one body of work, whilst generating additional transactions is another.

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Sure, I wasn’t lashing out against “additional transactions”, we could all use some :thumbsup:

Seems we’re on the same page (literally), I just wanted to relay my perspective.

A good starting point :slight_smile:

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Sir, if the music business falls apart you can always make a living by writing :slight_smile: I love your posts and this one is no exception. Couldn’t be better said.

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Sorry! But I do not quite understand what you mean.