It is gotten to the point where we as a community of music producers for TV, advertising, films, youtube videos, games, vlogs, tutorials, wedding videos… etc have to ask ourselves: Are we all ready to watch the sync license become ancient history?
Are we all ready to watch stock licensing platforms gobble up all the subscription revenue and pay fractions of cents in some weird convoluted manner, where accounting is based on “what they decide is fair”?
Seriously folks, subscription music licensing = the death of the individual synchronization license fee
Do you know that everytime somone buys a license now, you essentially are selling a “sync license” - The right to use the sound recording to a visual on a project.
That seems to be getting replaced with “Toss some money in the pot each month or year, and DOWNLOAD EVERYTHING, UNLIMITED” Just grab it all, use it at will, don’t report how you are using it, just use it and use it over and over as you see fit, our license has you covered.
If you all are ready to watch the sync license go away, forever, and a new normal be born where statisticians and data wizards concoct magical forms of point systems and revenue sharing for unlimited downloads, jump on board.
Finally, It is always artists themselves that destroy the music business. Weak handed artists who will just desperately give away their music to scrape a penny any way they can ruin the music business.
So just ask yourself, how would I rather be paid? One sync license at a time - One license sold = one royalty paid? Or Do I want my music lumped into some unlimited download scheme where the broker controls all the cards?
I really do not have a problem with this model when all the content is owned 100% by the company offering this type of service. If Envato wants to offer music this way they should offer to buy the music from the authors so they have “skin in the game”. I am sure Envato, you’d be able to find dozens if not hundreds of slaves to write music scores for you, and transfer the copyright to you in exchange for $300 a track.
As it stands now under this scheme, Envato is essentially saying “we own 50% of this content but we never invested a single penny into it, we will be the first to collect the subscription revenue and decide how to distribute it, we also will allow the unlimited downloads to be broadcast on TV.”
Folks, this is insane. This marks the beginning of the end. So Sad too. I really do believe we arrived to a healthy place in this business. Now comes the great devaluation, once again. Sad!!!
Just say NO. Do not participate!
Or Envato, make an offer to buy the soundtracks and take ownership of the offering you want to serve up.
Shame on you for asking authors to just devalue their content to fractions of cents and allow that material to go on air.
Remember, you can also speak up simply by not agreeing to participate. No one is forcing you to offer your catalog on the “UNLIMITED DOWNLOADS NO CUE SHEETS REQUIRED FOR BROADCAST USE” elements market.