Hi rgba_design, Sure I’ll be happy to explain:
Instagram Stories are different than Posts on the regular Instagram feed.
Stories are Full Screen, vertical 9:16. Either still images or Videos up to 15 seconds long.
The user can skip a story whenever he wants, therefore it’s important to create an attractive Story.
Creating 15 sec stories are one option to start with.
It is even more desirable to create a themed series of 15sec stories (by this really telling a bigger “story” in 15 second chapters)
This leaves a lot of place for creativity for AE creators.
Stories are a great tool for marketing & advertising.
Business accounts now can add links to any address they want. This is a huge strength,
allowing a brand to use Stories as a kind of “dashboard”/“table of contents”, to send viewers to a website/landing page/youtube/anywhere they want…
For a story with a link, Instagram adds at the bottom of the screen, the text “See More” & a little up-facing arrow, indicating the viewer to Swipe Up to go to the link.
This also leaves a lot of place for creativity for AE creators, as motion graphics can be used to creatively convince a viewer to swipe up.
I’m attaching a few screenshot examples.
Before posting the story, Instagram allows the uploader to doodle with a brush / write text / add stickers.
Another something I would try to be creative about if I was designing AE templates.
There are tons of Amazing AE templates here on Videohive. All I found are designed with horizontal 16:9 in mind.
I believe it would be interesting for designers to start creating for that cool, full-screen, vertical 9:16 medium.
Perhaps another niche, very worth exploring.
Instagram is probably the strongest social media today, and Stories are taking most attention.
Hopefully this makes sense and sparks some ideas.
Thanks a lot,
Tal
