What’s so sickening about this problem is that it is “man made” by envato. Their policy of “protecting the privacy” of clients is absurd! Never before in the history of this business could a client walz into a music library, or music house and get a track for $308, use it on a super bowl commercial, and not communicate the information about end usage to the seller (and we all know the real seller is Envato). There once was a time that if you wanted to obtain the rights to a song or soundtrack you would have to submit a request for quote and detail:
- Name of advertiser/ Product /Brand
- Type of end usage? Internet, TV, Radio? All of the above?
- Territory? USA? World? One City? Region? One country only?
- First Air Date?
- Name and e-mail address of requestor? Company name they work for?
- Title of commercial?
- How many spots are getting produced
and so on.
Music on TV spots is VERY SERIOUS business, but it has been made to be a total joke with these ridiculously low prices and carelessness, and disregard for pertinent and crucial information to facilitate “performance royalty” collections.
Again, you favored top sellers who are the “pet” authors to King Envato simply enable this abuse because you never speak up about it. If I were you James…and PZ and Tim Mc, and Soundroll and anyone else with 10,000 or more units sold, I’d be dialing up the pressure on super high heat to get this straightened out once and for all. Hundreds of thousands if not over 1 miliion dollars in performance royalties for TV advertising broadcast usage have gone unclaimed because of audio jungle not asking that clients fill this information in when they buy licenses here. This is NOT a royalty free site but it acts as one. Envato says “we’re not the seller, you guys are” and we all know that this is total BS! If we are the seller then why are we not getting the crucial information we need to collect performance royalties from TV Spots? Why are we not given the ability to communicate directly with “our buyers”? Why are “our buyers” not offering their e-mail addresses and name of company and name of person who is licensing the intellectual property for broadcast?
James, if this spot truly did air on the Super Bowl in 2018, you have been screwed out thousands in performance royalties. If APRA did not get wind of this and filed a claim with ASCAP, BMI, or SESAC, sorry you are out of luck with these performance royalties. There is a process to facilitate these collections, but again the process would be made SO MUCH EASIER if clients were forced to reveal the pertinent information on their invoices while they are buying broadcast licenses.
ENVATO simply does not care because nothing is in it for them. Why do they want to “make it a bit harder” for clients to license a track and ask for more information?
“When the community succeeds, we all succeed.”
Sorry, but I have to be highly critical of all fortunate top sellers getting all the promotion in the world on this site, but you folks are the grand enablers allowing this to happen without complaining or pressuring Envato to change their approach to high end broadcast licenses (which are happening more and more)
Not only are you all grand enablers, you also are destroying the entire music licensing landscape with this support of subscription models!
What kind of music producer do you want to become - a writer with a reputation for servicing high end ad campaigns? or one where you cater to the low end youtube buyers with no money for $16.50 all you can eat?
I am sorry to be rude and frank, but this IS the reality of what is happening before our very own eyes.
You get what you sign up for in life.
I mean really man, does anyone care about “performance royalties” getting collected from lucrative TV spots at ENVATO???
Doesn’t EVERYONE realize that music on TV SPOT campaigns is the most lucrative and profitable component of this business??? Do YOU GUYS AT ENVATO UNDERSTAND THIS? AM I TALKING TO A WALL? WHY DO ALL YOU TOP SELLERS JUST SEEMINGLY IGNORE THIS FACT AND LOOK THE OTHER WAY?
I am shocked that the current most successful music producer here selling 1500 units a month is not even a member of a PRO. Do you really just want to leave tens of thousands of performance royalty money on the table?
End of rant…but my God are we heading in the wrong direction…again! with our business. Why???
Catering to those with no money (Elements unlimited downloads)
Not asking any questions about TV spot licenses - sure just pay the fee and you are all set! easy! Hassle free! in perpetuity!
Sorry top sellers, you folks are the grand enablers in this scenario. You are fully supporting this broken system. Do something to bring about change. Music producers are willingly offering cheap deals, well guess what happens when you do that? Corporate monsters just gobble up the savings and line the pockets of their top executives! They are not asking for all this cost savings you reviewers and top selling authors are granting to them. No one asked for cheaper music, but you gave it to them.
TV spot advertisers are just laughing all the way to the cost savings bank!
@FLumen - Yes, I too once made $60,000 from 2 seconds of usage of my music on a Big commercial campaign that ran for 3 years. (I was VERY LUCKY I might add). The money did not come in one lump sum but over 3 years that was the total of all performance royalties. And oh, by the way, the client (an ad agency in new york city) did reveal who they were, the product being advertised, the name of the ad agency, etc. etc.