Is this something new Envato is doing or?

Noticed this

Check the pricing option, subscription with hosting.
Now I heard “rumours” that this is something new envato is trying or maybe i missed some announcement from them?
If not this is not fair isn’t it?

was announced in November -

I somehow don’t think that is it. I was under the impression this is going to be a separate platform.
Some official explanation would be good. And if so, how can we all join. A bit of unfair competition in this manor.

That’s a different thing.

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