I am a newbie on envato seller platform , want to knew who runs ads for codecanyon

I am planning to upload a script on codecanyon to make more money
For that particular software i can see a google adwords running for codecanyon ,
If i upload my software do i have to run google ads , or it will managed by codecanyon

Envato might promote the marketplace generally but not individual items - you will be responsible for marketing your own items