I’m not sure what official reply is being requested here, but I can add some comments. There have been hundreds of iterations of Elements banners tested since this thread was created, and the implementation of these will continue changing in future.
If the question is “is this change permanent?” then no - the design and implementation of all our promotion will continually change.
If the question is “will the banner be completely removed, or revert to an older version?” the answer there is also likely to be no: older display ads are superseded when new versions are proven to outperform them.
Currently (Aug 31), my understanding is that the banners are not dismissible, and that they are shown on different page types for each marketplace. Several versions have been used over the past month - I think this is the current exclusion list:
- ThemeForest and CodeCanyon
/itempages do not include the banners. -
/checkoutand/cartpages across all marketplaces do not include the banners. - Profile and Portfolio (
/user) pages across all marketplaces do not include the banners.
They are primarily shown on homepages, search and category pages, and item pages for the “creative stock” categories that are most likely to have comparable items available in both sites.
Obviously, not all customers will find Elements relevant to their purchase needs - and so those customers can and do continue purchasing individual items on Market.
However, for those that do find Elements is a better match for their needs, if there is a clear increase in the lifetime value of those customers on Elements (e.g. for customers who will spend more and for longer than they would on Market), we should be directing those customers to that site.