Unfortunately ‘WordPress’ has higher standards in terms of aesthetics. An approved design in other categories does not guarantee an approval under ThemeForest’s WordPress category. Your design needs significant improvements in terms of aesthetics and attention to details. As higher quality items become available in the marketplace, approval requirements will increase to maintain appropriate marketplace quality.
Can someone tell me what is wrong the with the theme. There are many themes with minimal design which are simple in design but are having good sales which shows that people also like themes with minimal design. I have taken advice of other market places experts as well they have also experts similar to the Envato marketplace. There opinion about the theme design and its features was not bad, the like the design aspects and features and suggested several things which can be done to further improve the design aspects but the things which they suggested are minor things as compare to the feedback of the reviewer which has entirely rejected the theme. Before there was a soft rejection related to design aspects. I have done the design changes and then resubmitted the theme for review and the reviewer this time rejected the theme entirely. I think instead of entirely rejecting the item they should also bring into consideration the time and effort being spent on the development and they can tell which sections needs improvement design wise. In a generic review there is very little for the theme author to understand the opinion of the reviewer. Neither i understand the quality which is a broader term and i think it is not only highly enriched designs which do business. The themes can have few simple pages as well which theme has and that is normal what i disagree with their reviewer opinion is they predict buying behavior as well. Even if i do design changes again still if reviewer simply ignore the effort which is put on the entire development then i think it is not biased and that needs to be criticized as well.