WP Soft Reject - need feedback


Hello. My WP theme today soft rejected. I need your feedback to fix issues.
My Demo : http://jahangirseven.com/niroon/

Reviewer’s message :
Your design has an interesting starting concept, but it needs significant improvements in terms of aesthetics and attention to details.

As higher quality items become available in the marketplace, approval requirements will increase to maintain appropriate marketplace quality.

While I’d be able to provide feedback as to how to get this approved, I can only do after it has crossed a certain threshold, quality wise. I’m sorry to say this isn’t there yet.

Where to start?

  • An overall design quality

  • Visual hierarchy and aesthetics

  • Typography

  • Forms and buttons

  • More attention to details

  • Better design consistency

  • An overall spacing

  • Color contrast and schemes

Here are some resources for you:


This the key of this type of rejection, take care it may be hard next time.
Check the given references and make the improvement accordingly.
good luck!

  1. Illustrations are too close to the content in some areas.
  2. Spacing problems – try to distinguish sections more obviously.
  3. Typography hierarchy can be a bit better in some places.
  4. http://jahangirseven.com/niroon/portfolio/graphic-design/ Pages like that one look too blank and unfinished.
  5. I don’t like the scrolling animations you used at all.
  6. The main reason, in my opinion – lack of uniqueness. There are tons of “dribbble-style” designs already present on the market. You need to provide more originality and artistry of your product in this niche to get approved.