WordPress Theme developed nearly 1 year got hard rejected, please advice

I am disappointed by the recent hard rejection of my item. Despite investing significant time in its development, the rejection email did not provide specific reasons for the decision, leaving me uncertain about the rejection.

I believe the design of my item is modern and has been thoroughly checked for adherence to the rules. It took me approximately a year to develop, yet it received a hard rejection within just 5 hours. I am unable to determine whether the issue lies in the design or the code.

I kindly request your advice and guidance on the reasons behind the hard rejection. Any feedback you can provide regarding improvements to the design or code would be greatly appreciated.

You can review the demos at the following links:
Demos Preview: https://theme.balcomsoft.com/
Theme: https://tenpo.balcomsoft.com/

It looks quite nice and plenty of features but not esp. original compared to the man many others already for sale.

Presumably your submitted all the documentation and adhered to all of envato’s WP requirements around plugins etc?

Thank you for your reply,

Yes I have created documentation with video tutorials
Youtube playlist[footer bottom - YouTube]
and text information on how to edit and customize everything

and I have included licenses and my all images, and plugins, have the right licenses. Also, theme files and child theme file are included, and demo import also works perfectly checked multiple times, in less than 5 minutes everything will be imported as a new website.

Regarding other themes, I have checked other items as well and made different from them, but all shop themes have the same features, wishlist, cart, shop page, and product page, they will be the same for all shops, isn’t it, but I changed the design, and home page, I have 6 different homepages, and crafted beautiful slides(home-6), but it got a hard rejection, I have written code on PHP and WordPress coding standards and checked for the Unit test as well. and I have planned to add more features and designs on next updates.

What can be the reason?

It is definitely not bad - perhaps push back on the reviewer for more feedback

Can you show me where can i contact them, I have found one support form and submitted it but I’m not sure if it was the correct one, please can you mention the correct URL?

Any Ideas or advices from Envato Reviewers or Moderators? please help me to find the reason

You can try this email Envato Author Support if it’s not the right one then they can forward it to the right people

Thank you, already did that

I worked 18 months on a theme and got rejected :slight_smile: so you are not alone.

In my opinion, even if it looks good and has good features it feels average.

Any ideas from other moderators, or reviewers?

I developed my Restaurant Multi-Vendor in 6 months and it is hard to reject.
After that, I continued developing for 1 year and It is hard to reject, too.

So, so you are not alone. 1 year 6 months for 1 product. :smiley:

@ki-themes What do you think about the theme, if possible can you write your thoughts, please
Thank you

It’s pretty okay but the similar themes are already available for sale on the marketplace since 2-3 years.
The design approach is not really good. You’d need something new/unique to get the theme approval on WooCommerce category.

  1. Solid white borders in the header draw too much attention. When there is an underlying image I would suggest using semi-transparent color.

  2. Hero composition could be better balanced in terms of typography. Screenshot #1: https://disk.yandex.ru/i/n9V6PByVSrkt9Q

  3. “Shop new collections” button is not noticable.

  4. Rotating “Fashion” button doesn’t change cursor state on mouse hover. It doesn’t indicate clickability anyhow.

  5. Typography hierarchy in “Season Collection” section could be also improved. Screenshot #2: 2023-07-20_17-14-38.png — Яндекс Диск

  6. Also the 3rd item image looks a bit off the other ones. Screenshot #3: 2023-07-20_17-16-45.png — Яндекс Диск I know it’s just a dummy image but still it has an impact on your presentation.

  7. Section “New Collection” doesn’t really look as an attractive banner you want to click on. Also you didn’t maintain the border-radius you have on other UI cards. But I think it would be better to design a new one.

  8. I’m not sure about the red accent color you’re using as an accent. It feels more generic/standard. I don’t think it aligns well with jewellery context. But that’s really subjective.

  9. These dividers and spacing don’t really play well and are not needed. Screenshot #4: 2023-07-20_17-23-47.png — Яндекс Диск The content alignment is also off the container grid: Screenshot #5: 2023-07-20_17-25-16.png — Яндекс Диск

  10. Width of the footer columns look really random for my eyes. Screenshot #6: 2023-07-20_17-27-20.png — Яндекс Диск

  11. Bars of the menu icon are too far from each other. Screenshot #7: 2023-07-20_17-31-28.png — Яндекс Диск And may be too long in this context (lack of breathing space).

Thank you, really appreciate it

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I’m sorry to hear that your WordPress theme was hard rejected. Receiving a rejection can be disappointing, but it’s not uncommon, and there are steps you can take to improve your theme and increase its chances of acceptance. Here are some tips to consider:

  1. Review the Rejection Feedback: If you received any feedback or reasons for the rejection from the review team, carefully review it. Understanding the specific issues raised by the reviewers can provide valuable insights into what needs improvement.
  2. Check Theme Quality Guidelines: Make sure your theme adheres to WordPress’ quality guidelines and best practices. Pay attention to coding standards, security considerations, and overall theme performance.
  3. User Experience (UX): Ensure that your theme offers a seamless and intuitive user experience. It should be easy to navigate, and the design elements should enhance readability and usability.
  4. Responsive Design: With the majority of internet users browsing on mobile devices, having a responsive design is crucial. Make sure your theme looks and functions well on various screen sizes and devices.
  5. Originality and Uniqueness: Consider how your theme stands out from the competition. Make sure it offers unique features or design elements that set it apart from other themes.
  6. Performance Optimization: Optimize your theme’s code and assets for better performance. Page load times are essential for user experience and SEO.
  7. Cross-Browser Compatibility: Test your theme on different web browsers to ensure it functions correctly across popular browsers like Chrome, Firefox, Safari, and Edge.
  8. Plugin Compatibility: Ensure that your theme works well with popular WordPress plugins without conflicts or issues.
  9. Documentation: Provide clear and comprehensive documentation that guides users on how to set up and customize the theme effectively.
  10. Testing and Bug Fixes: Thoroughly test your theme for bugs, errors, and inconsistencies. Address any issues before submitting it for review again.
  11. Consider Professional Review: If you are uncertain about the reasons for the rejection or need expert advice, consider reaching out to experienced theme developers or designers for a review and constructive feedback.
  12. Patience and Persistence: Keep in mind that the review process can be subjective, and it’s common for themes to go through multiple iterations before being accepted. Stay persistent and continue improving your theme based on feedback.

Remember that the review process is meant to ensure quality and consistency in the WordPress ecosystem. Take the rejection as an opportunity to learn and grow as a theme developer. With dedication and improvements, your theme may eventually meet the required standards for acceptance. Good luck!


Thank you for your great advice, one question, when checking for errors should I also fix if errors occur from plugins I have not developed like Elementor or Slider Revolution, when I’m fixing w3 errors, there are errors from the Elementor plugin, if I fix them, my changes will be gone once plugin is updated, what do you think about that?

There should be no errors is dose not matter where they come from!

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If the design/idea is not good, it doesn’t matter if it’s well-coded. The issue he/she’s having with the design, not the coding.

How can I make really unique design if the website idea is to keep content(shop page, product page), I see new coming items are the same as older ones, is there any restriction for new authors, because another authors publishing new themes similar to older ones