Today we’re announcing an experiment that includes the use of a new landing page around ThemeForest WordPress item discounts.
For the period of the experiment a subset of visitors to ThemeForest will see a new item in the WordPress submenu for this new landing page. People who click on that link will be taken to a new landing page displaying discounted WordPress themes.
Why are we doing this?
Authors are regularly creating discounts and sales for their items. We want to see what kind of impact a specific landing page has on author earnings.
How will this work?
The experiment automatically identifies items that meet our discount and promotional pricing guidelines. That is, items that have had a stable price for at least thirty days and then are reduced in price. Those items are then randomly selected and added to the new landing page and may be removed at any time.
How do authors get on the sale page?
There’s no specific action authors can take to be chosen for the landing page. Our goal is to see what impact this has on items that are already on sale.
The landing page is already live and you can check it out here. The experiment will begin soon and will run for a few weeks.
We’ll be monitoring this thread for the next seven days answering questions in batches. Please remember our community guidelines as you post.