why was my work rejected?
Your avatars looks outdated. Colors are raw. With a simple search you can find lots of free avatar sets much better then yours.
hi for me there are several reasons to highlight indeed
1- global style
the looks i not super a trendy and modern one in the first place
actually the illustration are lacking depth due to the lack of color and contrast between different skin tones (shadows) so that illustration loo somehow a bit raw and flat , even a bit tasteless to a certain extent
this is globally a lethal mistake no matter what we are considering … this time this maybe a little bit less serious an issue but this is still a major one , all the same, since this prevents u to make characters and your work pop out … the color of the background and skin tone is too close so that u can emphasize your work properly
if i were i would introduce shadows behind the characters so that they are being underlined, pop out more , value your work more and create some more worked out depth feeling due
pls keep in mind that not only do all details matter , but, in addition, that the preview is not an insignificant thing … this is the very interface between u and your work in one side and the reviewer and potential buyer in the other , so there is a real need that u come up with something beautiful, tasteful , punchy and so on … while, the issue is that , at this stage, your presentation is quite flat and tasteless and the text part and bullet are far from being convincing and selling indeed …