maybe your logo is rejected because the business idea and logo colors scheme didn’t match up.
yes, you are right …if your brand priority is something different and your logo scheme is different then it’s a bad approach to draw a logo…always choose the same colors and idea of brand in your logo…
I ain´t gonna put effort in critizing this logo but what you just mentioned was the first thing that came to my mind as well when watching the logo. Maybe it says a lot more about some symbolic fantasies we carry on than about the logo itself? “Hard” to know 
Haha, I’ll just add that “KITA” means something in Serbian, and yes you guessed it… So, I can relate to this guy saying that it’s a kita just upside down one, and that such “travelkita” would never be approved… TRAVELKITA lol 
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Copyrights.
proof:
