Why my Logo got Hard Rejected?

hi due to the shape imbrication is not great. Typo is far from standards and the pairing is not working for me. The illustration keeps simple and can be redone rather easily and without taking this much time but someone with decent illustrator skills, which basically means that the commercial potential of the item decreases accordingly. Both parts looks disconnected both in terms of style and colors. Finally , the preview is far from being impressive, this is very basic, pls keep in mind that the preview is supposed to “sell” and the this is the interface between u and your work in one side and the reviewer and buyer otherwise. It’d better be as punchy and convincing as possible

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