Why buy html templates over wordpress

I’m new to templates making, and I’m wondering why would anyone buy html templates instead of cms template (like wordpress) when they want a website with a blog. Other than maybe the customer is using a custom cms i don’t see any other use case. Maybe am missing something.

Most user like wordpress when they would like to create a blog website but not everyone would like to use wordpress. in that case they can purchase html and can integrate the html design to integrate their own choice cms. Also someone can integrate the html design into wordpress because they love the design of the html. Actually customer purchase html for using their static website or for integrating the design into their own chosen cms/mvc/framework.

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